Top 100 Global Brands for 2015

Apple does it again, taking the number one spot followed by Google then in 3^rd place Coca Cola who is slowly losing brand equity over the past few years. In the top 10 there are six technology / digital brands (*):

1. Apple*
2. Google*
3. Coca Cola
4. Microsoft*
5. IBM*
6. Toyota
7. Samsung*
8. General Electric
9. McDonalds
10. Amazon*

The MVB Apple has increased its brand value to $247 billion, a rise of 67% year on year. Though the AppleWatch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple’s brand value growth.

Apple continues to ‘own’ its category by innovating and leading the curve in a way that generates real benefits for consumers – a value that resonates with us.

To see the top 100 list by Intebrand go to – Best Global Brands 2015