Apple does it again, taking the number one spot followed by Google then in 3rd place Coca Cola who is slowly losing brand equity over the past few years. In the top 10 there are six technology / digital brands (*):
- Coca Cola
- General Electric
The MVB Apple has increased its brand value to $247 billion, a rise of 67% year on year. Though the AppleWatch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple’s brand value growth.
Apple continues to ‘own’ its category by innovating and leading the curve in a way that generates real benefits for consumers – a value that resonates with us.
To see the top 100 list by Intebrand go to – Best Global Brands 2015