The brief required that we develop a brand identity for a Youth in Heritage Initiative. Our client (ICOMOS Canada) wanted to include all stakeholders in the brand, with a well developed identity. The brand ID had to incorporate symbolic structures and cultural elements to reflect the diverse and rich heritage of Canada.
As is the objective of the program; to create an inclusive platform, the Wales bridge is the “bridge” that connects all the elements.
What We Did
- Brand Identity Design
“Most brands started from a strong base and kept a strong belief.”Daymond JohnFUBU - President & CEO