The first part of the brief required an update to the existing corporate identity (CI) and website to give them a more modern look. Client wanted to maintain some familiarity with the existing identity.
The 2nd part of the brief was to design an exhibition booth for a trade show. Using the new CI we presented an artist impression of the booth. We then proceeded to design each individual asset that would be in the booth.
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”David BrierBrand ID Expert