Whether you’re launching a startup from scratch or evolving your company’s existing branding, you need direction and a toolkit of visual elements. We have created a 6-step branding & design workflow to guide you through the process.
Our 6 Step Branding Process
We kick-off the workflow with a zoom meeting to gain clarity on your business’s background, goals, and audience. The primary purpose of this discovery session is to collect information that will help us develop buyer personae, which are fictional characters that represent your target audience. During the meeting, we will ask you to provide information about your business, your target market, and your objectives for the project. By developing an understanding of your target audience, we can create a Brand that will appeal to your target audience, and is more likely to succeed.
Once we know what you want to achieve, it’s time to do some research. This includes competitor analysis, market research, and customer surveys. This step will help us to understand the landscape in which your business operates and we use this information to develop strategies that will help your business stand out from the crowd.
Brand Identity Design (Logo)
We will create 3 unique, custom logo design concepts. The selected concept will be refined and corporate collateral & brand guide is generated from the final logo. Final files are packaged and you take ownership of your Brand with unrestricted usage rights.
If you plan on having a website as part of your branding strategy, this is the time we develop it. This includes, wire framing, concept design, creating content, adding functionality, back-end development, testing, optimizing and making sure your website looks great on all devices.
Social Media Banners/Post Templates
Consistency is the name of the game! Our team of expert designers will create social media banners that reflect your brand identity and accurately communicate your key messages. We’ll also provide you with templates and guidelines to help you maintain a consistent look and feel across all your social media channels. By staying true to your brand, you’ll build trust and credibility with your audience.
Website CMS Training & Launch
Once everything is up and running, it’s important to train your team on how to use the website CMS for blogging or small updates.
Finally, it’s time to launch your new brand! This might include announcing it to customers or releasing your new marketing materials. Whatever the case may be, we make sure you’re prepared for a smooth transition into the new branding strategy. Sit back, have a coffee and let your Brand get to work.
What some of our clients are saying
The company's overall branding is met with positive acclaim, thanks to the design expertise and knowledge of edgeBD Inc. The team is highly receptive to concerns, and internal stakeholders are particularly impressed with edgeBD Inc.'s strict adherence to timelines and high-quality deliverables.Stephane LaurenceExecutive Director, ICOMOS Canada
I was blown away by their creativity and the quality of work. Their work was world class for both the rebranding and the website. It has tremendously helped my company present itself as professional and world class consulting company.Duncan MakinyaFounder | AKHA Architects
The project was a success, thanks to edgeBD Inc.’s excellent work. We saw an increase in our site traffic and sales. We’ve also been featured in some news magazines in Toronto. Our organization ended up using them again for other projects, such as video production.Esel PanlaquiCommunity Development Manager | Sew TO Women’s Collective