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A Beginner’s Guide to SEO

By December 9, 2022Digital, Thought Leadership

Search Engine Optimization (SEO) is a valuable tool for entrepreneurs, small business owners, and startups. It’s no secret that SEO can be vital to gaining visibility and growing your business. But where do you start? Read on for a beginner’s guide to the basics of SEO.

Keyword Research

One of the first steps in learning how to use SEO is keyword research. This involves finding out what words or phrases people are using when they search for information related to your business. The best way to do this is by researching keywords related to your product or service, and then looking at the data to see which search terms are trending or most popular. For example, if you own a pet store, keywords related to pet supplies may be more popular than keywords related to dog food. By researching your keywords, you can better target your audience and ensure that the content you create is relevant and engaging.

On-Page Optimization

Once you’ve identified some of the most popular keywords in your industry, it’s time to optimize them for search engines. This process includes inserting those keywords into meta tags, titles, headings, body copy and anywhere else they might appear on a website page. It also means making sure each of those elements are optimized for both humans and robots (i.e., search engine algorithms). On-page optimization can help improve rankings while also making sure that viewers have an easy time finding what they’re looking for on any given page of your site.

Link Building

Link building is another key component of SEO success. Link building involves creating backlinks from other websites back to yours as well as linking internally between pages on your website itself. Quality backlinks help improve search engine rankings and also demonstrate authority in the eyes of potential customers or readers. As with other aspects of SEO, link building should always be done with quality in mind; low-quality links from irrelevant sites won’t help build credibility with both customers and search engines alike!

Learning the basics of SEO doesn’t have to feel overwhelming; just remember these three key components – keyword research, on-page optimization, and link building – and you’ll be well on your way! With some practice and diligence towards improving all three areas over time, you should start seeing results soon enough! If anything feels too complicated or confusing at first don’t hesitate to reach out for professional guidance; we have a team of experienced professionals who specialize in helping businesses like yours, make a mark online through effective SEO practices. Good luck!


Author edgeBD

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